Showing results for 
Search instead for 
Did you mean: 

Ube: The Purple Yam That's Everywhere

Community Manager
Community Manager


From Instagram to your local ice cream store, odds are you've seen the bright-colored yam and wondered a little bit about it--if you're not already a fan! Check out this great article for Ube 101 to find out more about one of the hottest new ingredients. Have you tried it? What are your thoughts-or favorite recipes?


Ambassador [Associate]
Ambassador [Associate]

One of the things I find so interesting about this @SnacksNSneakers, is that we are finally calling purple food purple instead of 'red'.  But these days that makes sense!

Historically, the reason we called purple foods "red" is that during Victorian times, purple food was considered indecent, because purple was the color of royalty and was therefore reserved for such.   Foods like "red cabbage" and "red onions" were considered "peasant food" and you simply could NOT have "peasant food" be the color of royalty, hence the name change.

In my corner of Vermont I haven't seen any Ube, but I will surely keep my eyes peeled for it and give it a whirl! ❤️